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It’s so quiet out there you can hear the paint drying! The National Hot Rod Association (of which I’m a dues paying member) spends a lot of their (not our) money employing full-time and high-priced marketing talent and public relations types whose job it is to sell NHRA drag racing to the public, news media and Corporate America. So my question is, where the hell has all that expensive help been the last couple of months?
Since a week or so after the NHRA’s World Finals there has been just a dribble of hard news coming out of Glendora about anything regarding the NHRA’s teams or the upcoming 2012 season. Do all of the public relations types at the National Hot Rod Association take a month or so off after the last race of the sanctioning body’s season?
I just can’t understand why the NHRA doesn’t have their PR department spoon-feeding the media information about their star attractions during the off season. Why the NHRA doesn’t send a staff writer and photographer to the so-called “closed” Pro team test sessions to write stories and take photos and sent them to the various electronic and print media outlets makes no sense. NHRA drag racing teams are always more likely to talk to NHRA media types than anyone else. Why not take advantage of that relationship to create a media buzz and possibly increase ticket sales for the early season races at Pomona, Phoenix and Gainesville?
With little drag racing news coming out of the NHRA headquarters in Glendora I find myself turning to the pages of a magazine I’ve been reading since I was a teenager, Road and Track, to satisfy my gear-head addiction. In the December 2011 issue of that mag a couple of items caught my attention.
One was the ridiculously long name of a limited edition (150) high-zoot Italian sports car. Introducing the 2012 “Lamborghini Gallardo LP570-4 Super Trofeo Stradale”. Working that name into a conversation with your buddies will be a little tough.
The second item was an ad for that semi-miraculous all-purpose liquid, WD-40. The ad touted limited edition cans of WD-40 with a Chip Foose image on it. Am I the only one that finds cans of WD-40 to be a somewhat odd collectible?
Am I the only one who thinks the recent spate of press releases from several sanctioning bodies announcing the addition of Jr. Dragster to their rosters is an indication of how desperate some of these series are for cash flow and they are adding the class only for that reason?
Wasn’t the original purpose of the Jr. Dragster class supposed to introduce kids who weren’t old enough to have a drivers license to the sport of drag racing? I’ll tell you one thing: watching Jr Dragsters at a “National Event” offers no entertainment to the ticket buying public and in my opinion adding the class to a “National Event” just puts undue pressure and stress on the young racer kids.
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